In 2008, Pepsi revealed a redesign of its iconic logo, which cost the company $1 million and millions more in rebranding. After spending so much money, you'd probably expect the logo to be drastically different from the original, but it actually looks very similar. The design company's 27-page explanation of the redesign was leaked, and claimed that the new logo actually draws on the Renaissance, Feng Shui, the theory of relativity, the earth's Geodynamo, and much more.
The Apple logo is now a pretty much ubiquitous image. Although the logo has come to represent high tech newness, it has its roots in the oldest story in the world. The apple with a bite taken out of it represents the fruit of the tree of knowledge in the story of Adam and Eve. The fact that Steve Jobs worked on an apple farm and was a known vegan also went into the decision.
You may not think Google's logo has any real meaning — it's just the company's name in a normal font after all. The colors that Google chose, however, do reveal a hidden dimension of their logo. The letters are colored consecutively with 4 primary colors, which are broken up by a secondary color. This is meant to show that Google doesn't play by the rules, while also displaying their fun and vibrant personality.
The NBC peacock may seem like a random logo, but it was actually very carefully chosen for a specific reason. During the 1950s, NBC was owned by RCA, which is the company that was developing color televisions for the first time. RCA wanted viewers to see the full range of the visuals of color television, so they selected a logo filled with color.
The IBM logo is a very simple idea — the company's name written in blocky blue-striped letters. The stripes are meant to remind people of multiple equal signs, and thus associate IBM with fairness and equality.
Amazon's logo works on multiple levels. The arrow resembles a smiley face, which is meant to make consumers feel welcome and valued. However, the arrow also points from the "a" to the "z" in Amazon, which denotes that the website carries every product you could need from A to Z.
The logo for the popular shoe company Adidas was always 3 bars, but it didn't have a meaning until it was redesigned into a more triangular shape. The newer logo is meant to resemble a mountain to denote the struggles and obstacles people need to overcome.
The FedEx logo has one of the most creative hidden meanings of all, and once you see the hidden image you won't be able to look at it the same way again. An arrow can be seen in the negative space between the "E" and the "x." This arrow is meant to represent the company's forward-thinking policies and also the idea of movement, which is pivotal to the shipping company.
Although BMW is known for producing automobiles today, it was involved in building aircraft engines for the German military during World War II. BMW's logo pays tribute to its roots in aviation, while also paying tribute to their home country. The blue and white circle denotes a propeller in motion with the blue sky peeking through, as well as the Bavarian flag.
Obviously, the McDonald's "M" stands for the company's name, and the coloration closely resembles the restaurant's famous fries. McDonald's thought about changing their logo in the 1960s, but their design consultant and psychologist wouldn't hear of getting rid of the double arches. He believed that the logo drew customers in because they would associate it with "a pair of nourishing breasts."
The Toyota logo is made up of 3 ellipses. These represent the "3 hearts" of the company: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. Showing these 3 hearts overlapping denotes that each of these goals are intertwined.
Cisco is a major tech company that does business all over the world, but they never forget where they came from. Founded in San Francisco, the networking company drew not only its name from its hometown, but also its logo. Cisco's vertical lines represent a digital signal, but they also form the Golden Gate Bridge.
Toblerone is a popular chocolate manufacturer from Bern, Switzerland. The company's logo is an image of one of the Swiss Alps — a clear homage to their home country. If you look more closely, however, you can see another shoutout to their home in Bern. Bern is known as the city of bears, and a bear can be seen within the image of the mountain.