You could say that Coca-Cola would be getting back to its roots by getting into the cannabis game. Recently, Bloomberg News broke the story that Coke is in discussions to partner with Aurora Cannabis, Inc. to bring to market a new drink that incorporates the cannabinoid cannabidiol, known commonly as CBD, and would "would likely develop beverages that will ease inflammation, pain and cramping."
CBD does not give its users a high, that is caused by another cannabinoid called Tetrahydrocannabinol (THC), but CBD has been shown to have a number of medical benefits. Some of those benefits seem to be remarkable, like its possible ability to stem seizers. Coke, it seems, would be getting into medical marijuana market If they go ahead with this move, but it won't be the first time Coke has dabbled in the medical world.
Way back when the drink was first introduced in May of 1886, it contained two important stimulants. One, of course, was caffeine, which it obviously still contains. The other was cocaine, which it obviously does not contain anymore. At the time, cocaine was considered a miracle drug of sorts; it was thought to cure all kinds of medical problems. As such, Coca-Cola was sold as an elixir to heal the sick, ease headaches, cure alcoholism and any other number of medical problems. If you've ever seen the episode of the Simpsons when Homer and Grandpa sell "Simpson And Son's Revitalizing Tonic" you have a pretty good idea what was going on with Coke in the 1890s. Picture a traveling salesmen traveling around the country selling snake oil.
So while some larger corporations are trying to get into the burgeoning cannabis market for its psychotropic effects (you know, the part that gets you high), Coke seems to be looking more for medical or homeopathic reasons. Certainly, this is further evidence of the mainstreaming of medical cannabis and cannabis in general.
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