Everyone has a favorite color that makes us happy, but there are so many more ways that colors can affect how we think and act. The most interesting part is that we might not even know that the color is affecting us. Read on to learn some of the most interesting tidbits about color psychology.

Crime Prevention
Crime Prevention
There is some evidence that suggests that blue-colored streetlights are correlated to lower levels of crime. In fact, some believe that replacing normal streetlights with blue toned ones can actually reduce crime!
Lower Your Blood Pressure
Lower Your Blood Pressure
The cool, mellowness that is blue actually has been proven to help bring people’s blood pressure down, while red seems to do the opposite! Stick to blue if you’re looking to feel more calm and relaxed in your environment.
Placebo Pills
Placebo Pills
Who knew the color of a pill could change your perception on whether it is having an effect? It’s been found that patients reported that their warm toned (reds, oranges, yellows) placebo pills were working far more effectively than their cool toned (greens, blues, purples) placebo pills!
The Weather
The Weather
While color has many odd effects on us, temperature actually has somewhat of an odd effect on how we perceive color. People who are cold are more likely to report liking warmer toned colors, while people who find an environment to be hot will show a preference for cool colors.
Focus and Alertness
Focus and Alertness
Yellow can certainly catch your attention on things like posters and street signs, but you can actually utilize it to hold your own attention. It has been shown that bright yellow accents can help with alertness.
Sparking Conversation
Sparking Conversation
Warm toned colors seem to have an effect on how much people are willing to speak. While cool toned colors may make a person feel more relaxed and internally calm, oranges, yellows and reds can get people looking for external entertainment. When sitting in a warm toned room, people are more likely to have lively conversation!
Appetite Changes
Appetite Changes
The ever-powerful red seems to make people have a larger appetite. This is something recognized and utilized by the food industry to get consumers to eat more. Just think about how many fast food logos incorporate red!
Anxiety
Anxiety
While bright yellow can keep you focused, too much of it can actually result in anxiousness. This can result in the opposite effect of yellow accents, because anxiety will certainly distract you from the task at hand instead of keeping you focused.
Black Gets You Penalties
Black Gets You Penalties
Wearing a black uniform is likely to win your athletics team a higher number of penalties! Even spectators tend to feel less sympathetic and supportive of teams wearing black.
The Ups and Downs of Red
The Ups and Downs of Red
Red is a powerful color and has its positives and negatives. While it has been shown that red boosts an athlete’s performance and that women who wear red attract more men, it has also been proven that having students look at red before they take a test can bring down their performance. Furthermore, red cars are the most likely of any other color to be pulled over.
Orange Activewear
Orange Activewear
Orange is a popular color for activewear and for good reason! The color actually has been shown to boost energy and make people in its midst feel more excited and creative. It’s a good color to choose when you’re looking to power through a work out or project.

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